Amity Rockwell / Other things too

“How can I put this? I love bikes and I love what I do. But I also love a lot of other things too.”

Bursting onto the gravel scene with her 2019 win at Unbound, Amity Rockwell quit her barista job and turned professional. And now, as she prepares for another season of racing, Amity reflects on her journey so far: from first running to then riding, how she strives to balance a life lived under public scrutiny, and her take on gravel’s ongoing search for identity. A freewheeling conversation that takes in everything from Amity’s own coffee order to the very reasons she rides.

cyclespeak
Hi Amity. Looks like you’re calling from home?

Amity 
That’s right. I’m in Lake Tahoe right now. Up in the mountains so we have plenty of snow. I live at 6,500 ft and most of the peaks are pushing 8,000 ft around here.

cyclespeak
I saw a post by Pete Stetina who lives near you and he was checking for bears before he let his dogs out.

Amity
There’s a few of us gravel racers that live up here. It’s like a Californian altitude retreat and we’re quite a crew. And we do have bears but they’re not dangerous. No one gets attacked—they just want your food. You’re actually excited when you spot one.

cyclespeak
It’s morning for you so I guess you start the day with a coffee?

Amity
I’ve already had my coffee and now moved onto tea. It’s so cold up here that I need a warm beverage at all times. But I am a big coffee person—that was my job before bikes became my sole professional focus.

cyclespeak
So how do you make your coffee at home?

Amity
I just make myself a pour-over. Nice and simple.

cyclespeak
And if you were ordering at a café?

Amity
Drip.

cyclespeak
Not an espresso based drink?

Amity
Just a mug of whatever batch brew they’re serving. That’s the best way to judge a place. If the drip’s not good then forget it. It’s the core of any coffee operation.

cyclespeak
That’s a good tip. And while we’re talking about your recommendations, what’s your take on ride snacks?

Amity
I usually carry sandwiches made with the bread that I bake. So a nice peanut butter and marmalade.

cyclespeak
Interesting. Marmalade rather than jelly?

Amity
I make a lot of marmalade [laughs].

cyclespeak
Smooth or rough cut?

Amity
Rough. And it’s probably very non-traditional but I’ve given some to my British friends and they approved.

cyclespeak
Your name, Amity, sounds a little unfamiliar to my English ear. Is it typically North American?

Amity
I’ve never actually met another Amity [laughs]. My Mom is a total hippy and I think she just wanted me to have an original name. And she came across it because of her friend’s dog.

cyclespeak
So you’re named after your Mum’s friend’s dog?

Amity
I guess so. In a weird way. And it means friendship and goodwill which is kind of nice. But that’s also why it’s used ironically in a lot of horror movies and it’s also the town in Jaws.

cyclespeak
That’s right. It is.

[Amity laughing]

cyclespeak
I was intrigued by how much care you took arranging the sliced pieces of avocado in the Old Pueblo film for Wahoo. Does that reflect your personality?

Amity 
I’m sure it does. And I wasn’t doing it consciously. I’ve done it like that for as long as I can remember—way before I posted about it on Instagram. And when I did put up a video, it got way more views than any of my cycling related content [laughs].

cyclespeak
You mentioned your love of baking and we know you slice avocado very proficiently. Any other hidden talents?

Amity
Oh, gosh.

[pause while Amity is thinking]

I do tend to irritate a good deal of my friends because, everything I do, I’m usually very good at. And I don’t mean to sound full of myself. I just don’t have any time or energy to do things poorly. So if I get into something, I have zero chill about it. I won’t accept not doing it to the highest possible level that I can manage. But I’ve always been somewhat of a perfectionist [laughs].

cyclespeak
And how do you apply this perfectionism?

Amity
In college I did a lot of printmaking and I still draw a lot. People write in a journal but I tend to draw things to help sort my brain out. And I fully can see myself returning to more artistic pursuits once I’m done with bicycles.

cyclespeak
Speaking about bikes, how are your mechanic skills?

Amity
I’m decent. Maybe a little better than most professional racers because I didn’t have a particularly easy way into the sport. When I dropped out of college I got into coffee where I was making $12 something an hour. Not the kind of money you need to access the competitive end of the bike world. So my way around that was volunteering at a community bike workshop in Berkeley. And by putting in the hours there, helping people fix their bikes, I was able to acquire the skills I needed to work on my own bikes. Which is a big expense if you can’t do it yourself. And I could also buy tubes at wholesale prices [laughs].

cyclespeak
Useful skills to have.

Amity
If you’re riding 200 miles, there’s more chance that something will go wrong and having some idea of how to fix things helps you to not panic. I had a relatively clean race when I won Unbound but the year I came back and got second, I had a lot of issues but managed to keep moving. My shifting totally failed at mile 120 but I was able to fix it.

cyclespeak
It was your win at the 2019 Unbound that meant you could quit your barista job and turn professional. Is there anything you miss from those days?

Amity
Oh, absolutely. I miss having a set number of hours a day that I’m at work and then you’re done and you come home. You’re at peace and you can do whatever you want. There’s nothing to think about until you show up for work the next day. More and more – as I manage my own stuff and push my racing career – that’s what I dream about. The luxury of only doing something for a set number of hours per day and then having leisure time. But that’s always going to be the struggle when you turn a hobby into your job.

cyclespeak
Pete Stetina – who we’ve already mentioned – told me how he regularly puts in 50 hour weeks managing all his training, logistics and social media commitments. Does this sound familiar?

Amity
I don’t want to say that I’m not dedicated but I keep all the extra stuff to a minimum. I don’t have my own podcast and I don’t have some super organised approach to social media. So there’s not a huge amount of side projects alongside my racing. Stuff comes up, naturally, but I see those World Tour guys being so applied [laughs].

cyclespeak
I guess we all have varying degrees of focus?

Amity
How can I put this? I love bikes and I love what I do. But I also love a lot of other things too. Yes, I train and ride a lot but I try not to let that totally consume me.

cyclespeak
Is it fair to say you have a different relationship with the bike since turning professional?

Amity
100%. In some ways, it now feels like a job. Before it was my career, I made an explicit point of never riding if I truly didn’t want to. Because I knew it would result in me seeing riding in a negative light. And choosing to not ride would mean I’d want to ride twice as bad the next day and probably go twice as far.

cyclespeak
That makes sense.

Amity
I came to cycling after burning out pretty badly as a runner. My attitude then was you go out no matter what. It wasn’t even my job but that was the mentality I had at that time. But that meant I had to quit running completely which is why I now ride a bike.

cyclespeak
And listen to your body?

Amity
I do. But there’s also times when you don’t want to go out and then after a few minutes you’re loving it. And I have this superstition that it’s those days when I get to see the craziest sunset or PR a climb.

cyclespeak
Sometimes it can be a case of just getting out of the door?

Amity
It is! That’s the most infuriating thing about cycling—that it takes so long to kit up. You need to apply your sunscreen, lube your chain, pump up your tyres, make sure everything is charged. And if it’s cold there’s base layers, jackets and overshoes. Whereas with running, you just need a few moments of intention and you’re out there. With cycling, you have 30 minutes to come up with every excuse why you shouldn’t ride [laughs].

cyclespeak
There’s maybe the odd occasion but it’s rare that I regret a ride.

Amity
Living up here in Lake Tahoe, there are fewer barriers to getting outside. Literally across the road from me is one of the best climbs in California. I don’t need to put the bike in the car or slog through miles of suburbs. When I was living in San Francisco, you’ve got to carry your bike down however many steps and there’s way more traffic. Which is why riding with friends is so important. If you’ve made plans the day before, you don’t let them down.

cyclespeak
Looking back at that Unbound win, the start is quite frenetic with everyone jostling for position. Is it possible to prepare yourself specifically for this particular event? And what part does good fortune play in determining your result?

Amity
I don’t want to come off like a complete asshole but Unbound is not the hardest race that I’ve done. For me personally, I come from the Bay area where long hard rides are a thing and the dirt is pretty gnarly. I didn’t realise until after the fact but I’d done harder races before I rode my first Unbound.

cyclespeak
But it’s talked of with such reverence?

Amity
It’s insane and I do think that winning it was down to a combination of everything going well. Mentally, physically, mechanically, tactically. So, yes, it is a hard race to do well at but I also believe that it’s an achievable goal for most cyclists if they manage to fuel their ride.

cyclespeak
What got you to the start line?

Amity
It was Yuri Hauswald  – who lived not far from me – winning in 2015 that sent ripples through my neighbourhood when he took the top spot. That first made me think that if I worked really hard, then maybe in five years or so I could try racing the event. Meanwhile I’m going to these Grasshoppers which are a local gravel series. And there was one – I’m not even sure if it exists anymore – that was 80 or 90 miles of pavement with 9,000 ft of climbing followed by 20 miles of single track best suited to a full-suspension mountain bike. But you’re on a gravel bike which isn’t really suitable for either section and it’s 100°F in the shade. And that’s what I think about when anyone asks what’s the hardest event I’ve ever raced. There are lots of things about Unbound that make it unique but it’s nice to have that Grasshopper in my back pocket. And it took nearly three years of doing fast, hectic race starts for me to be really comfortable in those situations. But once you deal with the nerves, it’s kind of a gift in a way. Because the first two hours go by and you’ve done almost 50 miles and you’ve had a bunch of help and barely pedalled.

cyclespeak
I believe there are some changes for this year’s Unbound?

Amity
It’s going to be a lot different because they’re separating the elite field from everyone else. And I honestly don’t have a strong opinion either way. A few years ago gravel was so small that it was really important for women to be a part of the main field. And it’s kind of cool that riders like me can just come out of relatively nowhere and do well. So perhaps there’s an argument that there are people just outside of the elite field who could legitimately win.

cyclespeak
And a counter viewpoint?

Amity
On the flip side, possibly there are questions of safety. The more there is on the table, the dumber some people will behave—myself included [laughs]. So maybe it kind of encourages this sense of recklessness. But that’s what’s nice about having a bunch of different race organisers. Everybody can make their own decisions on what kind of race they want to run. Some things are going to stick and some aren’t—there’s not one answer to how you should run a gravel race. I’ve been doing Crusher in the Tushar for years and they’ve always separated the men and women’s starts. But it’s worked because you very quickly reach this two hour climb which sorts things out. But Kansas? It’s a total rush to start with this huge field all wanting the same position. Personally I love that—it’s part of racing. Nobody enters a crit and complains about elbows. It is what it is.

cyclespeak
Riding 200 miles on gravel must give you lots of time to think. Or are you totally focused on your placing, nutrition, listening out for leaking sealant?

Amity
Oh God no. I’m all over the place. Usually I’m playing music in my head—the same three song lines on repeat. You can’t focus for 12 hours and I think the ability to let your brain do whatever it wants is a key aspect of being a successful endurance athlete. Generally, we’re pretty good at entertaining ourselves for hours on end [laughs].

cyclespeak
I guess sponsor partnerships are a vital element of racing professionally and you very recently announced a new relationship with Pas Normal Studios. Have you managed to dry out after that weekend of riding over in the San Francisco Bay area?

Amity
Only just [laughs].

cyclespeak
It looked really wet.

Amity
So wet that it was kind of funny. After a certain point, everything is so bad that you have to take a step back and look at it from a different perspective. And all it takes is two other people saying let’s do this and you’re out there.

cyclespeak
Do you ever train indoors?

Amity
It works great for some people but I’m not mentally strong enough for Zwift. The main reason I ride a bike is to spend time outside. So if the weather is particularly awful and I really don’t want to ride, then I’ll find something else to do. And I tend to do well at races in really terrible conditions which is probably because I will ride my bike in pretty much anything. Even up here when there’s 10 ft of snow either side of the road, if it’s over 40°F and not too icy then I’ll ride. Anything beats staying indoors and getting even more screen time than I already do.

cyclespeak
Your Instagram feed beautifully documents the strong friendships you’ve forged with other riders and industry professionals. You’re wearing Dominique Power’s sweater in her Camelbak shots of you—much to her sister’s amusement. Are these relationships incredibly important?

Amity
I guess that’s the short answer to why I’m doing what I’m doing. Like I said, previous to bikes I was a runner and that’s a very solitary pursuit. But I was fine with being a loner—I’ve always had the kind of personality that doesn’t need to be constantly socialising.

cyclespeak
But now that you ride bikes?

Amity
Cycling has been this crazy way to enjoy really strong female friendships that I never experienced growing up or at college. Super important but in an ironic way we’re all such good friends because we’re the type of people not to have a lot of close friends. Biking is this weird kind of enabler for all of us.

cyclespeak
So would you say the bike helps balance your life?

Amity
I think there was probably a time when that was the case but it can also work in the opposite direction.

cyclespeak
Interesting.

Amity
I do meet a lot of professional cyclists that let their life revolve around the bike. Which, in turn, means they’re incredibly good at what they do. But I don’t think I’d be successful as a traditional pro. Despite being pretty strong, I would never have made it in the road scene. I don’t have that single mindedness and I never will. So it’s such a blessing that we now have this weird discipline called gravel where you can still be very, very good without being 100% focused all the time.

cyclespeak
You’re known for standing up for beliefs and causes you feel are important. And you also reference on your Substack newsletter how difficult 2022 was. So I was wondering whether your public platform proves a challenge, a privilege or a mix of sometimes conflicting thoughts and emotions?

Amity
I suppose it’s fair to question why you should bother having such a public existence if you’re not going to use it for some purpose. And I do think there’s an obligation once you reach a certain level in the sport to shape it how you believe it should look moving forward. But do I enjoy it? I really don’t know.

[pause as Amity gathers her thoughts]

Amity
Attention is great. I love when I meet someone out on the trails and they know who I am. That’s always going to feel good. But I’m also envious of my friends who can be whoever they want to be on Instagram or decide not to post anything at all for six months. And when something happens, there’s no expectation that they should say anything about it.

cyclespeak
But you need to maintain a social media presence?

Amity
And I honestly don’t think it comes naturally to me. The one thing I have figured out is that it’s best not to think about it too much [laughs]. And I have a few rules such as not posting anything if I’m not 100% sure about what I’m saying. And I’ll also stick to my guns about certain issues which I think resonates with some people.

cyclespeak
I think they respect the fact that when you say something, it is you saying it.

Amity
That’s got me in hot water before.

[cyclespeak laughs]

Amity
There was some discourse – maybe about two years ago – about making all these rules in gravel. And I got so mad that I sat down and just cranked out this piece about the spirit of gravel. I have connections at VeloNews – mostly my friend Betsy Welch – and she immediately published it. Shortly after I had this major sponsor reach out to say they loved how I was out there, talking about stuff, but could I just give them a heads-up next time [laughs].

cyclespeak
We live and learn.

Amity
That’s the funny thing with sponsorship. I’m unapologetically myself – quite scrappy and totally self-sufficient – but then you get bigger brands coming in and wanting to support you but also wanting to have some amount of ownership over your brand and what you say and do.

cyclespeak
That sounds like it takes some navigating?

Amity
Trust is needed from both parties and that’s something I don’t always find easy. I can be quite stubborn and I do like to say what’s on my mind. So some relationships work and some don’t but for the most part it’s been good.

cyclespeak
I guess life isn’t all plain sailing [smiles].

Amity
It wasn’t any different in coffee. I’m sure all my employers back then found me occasionally difficult [laughs].

cyclespeak
Speaking of difficulties, I listen to a lot of different podcasts that reference the growing pains of the North American gravel scene.

Amity
It’s like adolescence with gravel trying to figure out its core sense of identity.

cyclespeak
You must have noticed some changes over the past few years?

Amity
In 2016 I was racing road because back then, you couldn’t make a living in gravel. I’d show up to try and accumulate some points but they’d say the race didn’t qualify because the women’s field was so small. So gravel was this revelation because I wasn’t pigeonholed. We showed up, riding whatever bike we had and we all raced together. And the contrast between those two extremes was so insane to me. It’s done more for women’s equality in cycling than anything else I can think of.

cyclespeak
Sharing the same roll out for example?

Amity
What gravel has done is give us this space to outwardly demonstrate how strongly women can race. Which perhaps is why you see more equality in sponsorship, prize money and coverage when compared to road racing.

cyclespeak
What does your season look like in terms of racing? Will we see a return to Unbound?

Amity
I love Unbound and see that as an absolute key aspect of my success there. A lot of people don’t seem to enjoy it and maybe it’s something they feel they have to do? It’s not for everybody and that’s absolutely fine. Personally, I feel it’s a fantastic event. The energy is insane and the course is a perfect distance for me. Enough time for everything to fall apart and be put back together again. And succeeding in something difficult and challenging is what keeps me out on the bike all year.

cyclespeak
What else is planned?

Amity
I’ve got a 24 hour cross-country race. And I’m thinking how cool it would be to set a FKT* but you can imagine how much can happen in 24 hours [laughs]. Maybe I can only ride for 13 hours because that’s the longest I’ve ever ridden. And I’m also finally getting out to Kenya for the Migration Race. Never been to Africa, never raced in those conditions. Literally no clue what that’s going to be like [laughs].

*Fastest Known Time

cyclespeak
Sounds super exciting.

Amity
It’s half events that I know and love. And the other half? Who knows what will happen. But I took that chance at Kansas and it led me here.

cyclespeak
Putting aside racing, what would a pretty perfect day look like?

Amity
I always say I prefer training to racing. So a perfect day would start with a good cup of coffee followed by a long, mountain bike ride. And then coming home and getting to do something creative. I really enjoy cooking and baking so something with food would be satisfying on a personal level.

cyclespeak
That sounds like a nice, peaceful day.

Amity
I sometimes make the straightforward seem a little complicated. But generally? My life is full of pretty simple things.

Amity Rockwell

Feature image with kind permission of Dominique Powers

Ian Boswell / Unbound and beyond

My result at Unbound surprised me for so many reasons. One of the first big races that I’d done in several years and a return to racing with a completely different mindset. The distance was an unknown quantity but I approached the event with this sense of pure enjoyment. I’d spent so much of my professional career never getting that solo win and then – just when I’d stopped caring about that – I crossed the line in first place. Kind of ironic but in a very good sense.

Growing up in Bend, Oregon, with dreams of one day riding the Tour de France, Ian Boswell rode La Grande Boucle with Team Katusha–Alpecin before suffering a heavy crash in the 2019 Tirreno-Adriatico that forced an untimely end to his World Tour career. Announcing his retirement from road racing at the age of 28, a role in athlete liaison with Wahoo complemented his ‘Breakfast with Boz’ podcast before racing once again came calling in the shape of the North American gravel scene. Here, Ian talks about his transition from the professional peloton, putting down roots in Vermont with his wife Gretchen, his win at Unbound and how some life-defining events can even surpass riding 200 miles of dirt roads in Kansas.

cyclespeak
You raced at the pinnacle of the sport with four years at Team Sky and then latterly riding for Team Katusha–Alpecin. For the majority of that time you were based in Nice on the French Riviera. Does living so far from home bring with it certain challenges?

Ian
Regardless of how long you live in France or Spain, you’re only there because of the cycling so it can feel like you’re always working. Someone like Alejandro Valverde, the majority of his races are a two hour or less flight from his house. He’s at a race on a Sunday and he’s back home with his wife and kids the next day—maybe even the same evening.

cyclespeak
With all the support his family and friends offer?

Ian
I often used to think just how different an experience it is for riders having loved ones on a different continent. And it does force you to live in a cocoon because you’re there for a very specific reason and there’s a sense you should put all your focus into that one thing. Which is interesting now that I’ve returned to racing but on the gravel scene. I’m still training, resting and eating well – just like in my World Tour days – but I’m also doing all these other things that bring me joy and enhance my riding. 

cyclespeak
It always intrigues me when road racers describe how deep they have to go in a stage. Just how hard does it get when the peloton is going full gas?

Ian
There’s this very unique sense of risk / reward that’s tied to suffering in professional cycling. Whether that’s winning a race, getting a new contract or just the fame and glory—very different from most peoples’ perspectives on how to achieve success. Usually, our natural instinct is to stop if something hurts. But with cycling you have this sense that if you hurt yourself, then you’ll achieve something. And sometimes you’ll see examples of this when the outcome is a win but there are other times when it can result in a terrible crash and a rider finishing a race bloodied and battered. Almost an accepted aspect of the sport and the nature of how you move up the ladder and achieve success. Everyone hurts whether it’s Peter Sagan, Julian Alaphilippe or your everyday weekend warrior. What sets the riders apart is how much pain they’re willing to handle.

cyclespeak
You were 28 when you announced your retirement. Was there a feeling of shifting your own sense of identity?

Ian
The circumstances of how I came to announce my retirement were dictated by the crash I had and then spending a season away from racing. If things had been different, then I imagine I would still be racing professionally on the road today. I did have the opportunity to carry on…

cyclespeak
I believe Israel Start-up Nation were interested in you riding on their team and you had a contract offer from Rally.

Ian
I looked at my career to date and still felt it would be great to return to racing and maybe try and win a stage at the Tour. But the path of continually trying to succeed and impress never really ends. And that’s regardless of who you are. So I came to the realisation that, hey, I’ve pretty much done everything I wanted to do and it was time to be happy with that. Very much a mind shift that I was still young enough to pursue other things in my life that would bring me happiness.

cyclespeak
Would you have felt differently if you hadn’t ridden the Tour in 2018?

Ian
Probably so [smiles]. For whatever reason, it’s still the standout moment of my road racing career. I guess because I grew up in this very prominent era in American cycling with Lance Armstrong. So getting to ride the Tour, it was the icing on the cake even though I knew and accepted I would never get to wear the yellow jersey into Paris [laughs].

cyclespeak
But you still got to ride down the Champs-Élysées after three weeks racing through France.

Ian
That was a pretty special moment. And, in a sense, I had a perfect Tour—no crashes, no flat tyres and without getting sick. Such a good race that it would be almost impossible to go back and have a better experience. Especially as there’s a tendency in professional cycling to finish one race – and that might be on a high – before immediately starting to think about what’s next and how you can go one step better. So that period in 2019 when I was recovering from my crash gave me the opportunity to reflect on a lot of things.

cyclespeak
Your retirement was kind of forced on you through injury but is the question of ‘what next’ generally discussed between teammates?

Ian
It’s seldom mentioned. Riders will talk about other things that they’re interested in but there’s so much focus on performance and results that the minute you start to have other thoughts or ideas, there might be a perception that you’re spending energy elsewhere. And for me, I was 28 when I announced my retirement and my friends Larry Warbasse and Joe Dombrowski – fellow Americans that were also living in Nice at the time – we didn’t talk about it because, in our minds, we were going to race our bikes until we were 35 or beyond.

cyclespeak
What’s the one thing you miss most from your years in the World Tour?

Ian
What I miss is also what I enjoy so much now. The preparation for events was so well-organised that you almost didn’t have to think about it. You just had to focus on yourself because the mechanics sorted your bike, your laundry was done, the team chef prepared all your food. But interestingly, what I really enjoy now is being solely responsible and looking after my own equipment and mixing up my own bottles.


cyclespeak
When did the idea of moving to gravel racing first surface? Was this a way of riding you were familiar with?

Ian
In a sense, it was totally random. I’d seen this explosion in gravel racing from over in Europe. And after moving back to the States and making Vermont our home, probably over 70% of the roads are dirt so I was riding them anyways without necessarily thinking I was riding gravel [smiles]. And then I took a full-time position with Wahoo in January 2020 and as a brand they were going to many of these events as either a sponsor or they had an expo space. They told me it would be great to have me along because I was a recognisable face and oftentimes my colleagues would ride the event—they’re there, so why not get to ride.

cyclespeak
So you decided to join in the fun?

Ian
And then 2020 happened and I didn’t get to go to any events and that changed my perspective even more. Looking back, my mindset was still a little leftover from road racing and I was training through the winter – doing intervals – to stay fit. But, as it turned out, to stay fit for what?

cyclespeak
So, once again, another period of reflection.

Ian
That year without racing – road or gravel – allowed me to move another step away from my past life. And because we weren’t travelling to events with Wahoo, I took on more responsibility in my day-to-day job with less opportunity and time for riding. I’m still very much learning how to balance everything and that might mean sneaking out to go for a quick hour’s ride and rather than worrying that I’m not maintaining my training block, just being happy with that.

cyclespeak
A very different mindset from your professional years?

Ian
When I was racing and living in Europe, a few hours of riding was all I had to do in a whole day. Maybe I’d go to the grocery store or spend some time on the beach—but now I’m getting my kit on as I’m finishing up a call so I can get out of the door before the next one.

cyclespeak
Watching the Wahoo Frontiers content – which I really enjoy – it references the sense of friendship that exists between rival racers.

Ian
In the gravel world, I’m very close to certain individuals like Pete Stetina. Part of my job in athlete liaison with Wahoo is to manage these relationships—negotiating their contracts or sorting out the gear they need. Which is kind of funny because I also race against them. And there’s still this sense of communal support like the day before the Belgium Waffle Ride when I had a spare tyre and offered it to Colin Strickland—giving him a resource that could potentially help him beat me in the race. If you look at that front group on this year’s Unbound – Pete, Colin, Ted [King] and Laurens [ten Dam] – we were racing so that the strongest rider would cross the finish line in first place on merit alone. Maybe that isn’t always the case in road racing and I think that’s where a lot of people in gravel are scared and a little bit sceptical about the future. Whether it will become more cagey or if team tactics will help decide the outcome. But right now, it still feels very pure. Everyone is happy that the strongest rider gets to win on any given day. At the 2021 Belgium Waffle Ride that was Pete and I was super happy for him.


cyclespeak
Looking back at this year’s Unbound Gravel, the field was packed with talent. And I’ve enjoyed listening to you quiz past winners on your podcast. Did you line up at the start with a win in mind?

Ian
No, not at all. I’d never done this race before so there were so many subtle aspects to the event that I wasn’t aware of like tyre pressures and equipment choices. But even though I wasn’t holding out any hopes for a win, I did feel that if I got a clean run, then I could at least do well. And there’s so many things that can go wrong. Flat tyres, bonking, mechanicals—little things like the tyre plugs that people use if they’re riding tubeless.

cyclespeak
I guess there’s always an element of luck if you’re racing 200 miles on dirt roads.

Ian
My main focus – regardless of my placing – was to ride hard and have fun. As things turned out, I didn’t have any issues with the bike, I didn’t crash and I managed to make all the selections that put me in with a chance to sprint for the win.

cyclespeak
I watched Colin’s video where he talked through his Unbound bike setup. So dialled in and I wondered whether you also naturally embrace this level of detail?

Ian
The technical stuff, no. I probably was carrying too much stuff and in the wrong places. There was one point where the five of us were off the front and Colin punctured. He put a plug in the tyre as we slowed up for a couple of minutes and then caught up with us. It would’ve taken me 10 minutes to figure that out [smiles]. Whereas he’s so meticulous on having his equipment to hand, if it was me with a flat then my CO₂ was underneath my hydration pack and I would’ve needed to unzip three pockets to get to it. The gas wasn’t even screwed into the valve because I didn’t want to waste it. In hindsight, really stupid because it’s less than a dollar to buy a new one.

cyclespeak
I guess we’re all learning and this was your first time riding Unbound.

Ian
With the nutritional side I think I’m more tuned in. Having spent those years at Team Sky – working with their sport scientists – I’ve got a fairly good grasp of how to fuel a ride and I was pretty much dialled in when it came to feeding and hydration. But mechanically is where I’m still at a huge disadvantage.

cyclespeak
You mentioned having a clean run. Did you set out to ride your race in a particular way?

Ian
I rode to my ability—never overextending myself trying to close a gap and riding more cautiously through the technical sections compared to others in the front group. And you’ve got to bear in mind that it’s a long race so there’s plenty of opportunity to make up time.

cyclespeak
Were you riding to power?

Ian
I was on a Wahoo Roam for Unbound and I did have power visible but, to be honest, I never really looked at it. I think I’ve spent enough time riding with a power meter and know my body well enough to manage my output. More recently I’ve been riding off speed and it’s funny that most of the races I’ve done this year have all averaged between 20 and 21 mph. So this is far more an indication of effort than my power reading and I can use this in my training—going out on a 100 mile loop with the goal of averaging 20 mph. Power is still useful but if you’re in the Little Egypt section of Unbound and Pete’s attacking, are you going to sit back because he’s riding above your planned pace? It’s a do or die moment and power doesn’t really matter. You either make it or you don’t.

cyclespeak
Crossing the line in a sprint against Laurens ten Dam, what emotions entered your mind?

Ian
What’s interesting is that, apart from a team time-trial at the Vuelta, I didn’t win any races in my professional road career. So I threw my hands up in the air because I was super happy to win a sprint. To be honest, I didn’t fully realise the size of the event and just how much attention that it had until later. At the Tour you have fans lining the roadside, cars and motorcycles in front and behind, helicopters above, race radio in your ear—you’re always aware of what’s going on and the pressures and expectations of the race. At Unbound, for the vast majority of the route we didn’t see anyone. No fans, no cars, no noise—just us. In my mind I was out on a group ride with Ted, Pete, Colin and Laurens—a bunch of incredibly strong riders that I have so much respect for.


cyclespeak
I was talking to Gus Morton a while back and he mentioned that when his brother Lachlan raced the 2019 Dirty Kanza [as Unbound was previously known], his team Education First got more views on social media for this one-day race than the whole of the Giro d’Italia.

Ian
I finished Unbound and I had over 2000 messages on Instagram. And I was like, what the heck is going on? Richie Porte was riding the Critérium du Dauphiné at the same time – which he  went on to win – and he messaged. And that just didn’t make sense because, in my mind, the Dauphiné is one of the biggest races in the world and I’m riding dirt roads in Kansas.

cyclespeak
I say this semi-seriously but maybe all your World Tour friends are a little jealous? Because everyone who rides Unbound seems to have so much fun? They’re competing, giving it everything and still having a good time.

Ian
I do sometimes wonder whether professional teams look at Unbound and consider all the attention it gets. And I was speaking to my good friend Larry Warbasse who rides for AG2R Citroën – one of the best teams in the world – and he’s going to altitude camp, riding intervals and watching what he eats—all this commitment and sacrifice but nowhere near the same level of recognition. In my opinion, the World Tour is still the pinnacle of cycle racing but maybe we’ll see more road riders lining up at the start of these gravel races.

cyclespeak
You’ve touched on the future of gravel racing in your podcast. With pro teams looking to get involved – I’m thinking EF and their alternative calendar – is this a good thing or are there concerns?

Ian
I’m not sure I’m the right person to answer that as it’s my first year but the gravel scene is very unique as the people participating are determining what gravel racing is—the unwritten rules in much the same way the etiquette of the Tour was set out in the first half of the 20th century. Time will tell whether that changes if gravel racing attracts more money, prestige or media attention. At present it’s still very grassroots in terms of culture.

cyclespeak
Alongside your gravel racing – and I need to mention that you won a stage at the Migration Gravel Race two weeks after Unbound – you work for Wahoo in athlete liaison and also have your podcast—of which I’m a huge fan. Professionally speaking, what’s the best thing about being Ian Boswell at the moment?

Ian
Goodness. Where do I start? I’ve been really busy since Unbound and that’s after 12 months of finding a nice balance in my life. I joined the volunteer fire department in town, my wife Gretchen and I got a dog and keep chickens. And then all of a sudden everything changed.

cyclespeak
I imagine life must feel like it’s ramped up a gear?

Ian
I suppose I’m really trying to figure out how to make all these different aspects meet in the middle. You take the Amani project that Wahoo supports and how that led to me going to Africa for the Migration Race. Hopefully, we get to have the East African athletes travelling over to the US so they can race some events.

cyclespeak
And it feels good to be involved in projects like these?

Ian
Cycling has brought so much positivity into my life and I feel that maybe I’m now in a position to give back as much as possible. So I just want to put my heart and soul into things that I’m passionate about and things that I love and that bring me joy and inspiration.

cyclespeak
Talking of inspiration, you have a very engaging style of delivery with your podcast.

Ian
Initially, back in 2020, it was meant to be 12 episodes over the course of the year. But then the pandemic happened and we decided to make it a weekly thing. I had the time because I was at home and not racing and the more episodes I did, the more relaxed I began to feel with the medium. When I first started – recording an intro – sometimes I would have 50 versions of the same 20 second segment [laughs].

cyclespeak
I love that.

Ian
But as you go on, you begin to realise that a lot of these things – mistakes you might call them – aren’t even picked up in conversation. We kind of edit them out and that’s how I now approach the podcast.

cyclespeak
And often it can be quite endearing because it sounds like you’re actually having a conversation and everything isn’t scripted.

Ian
Other than piecing it together, I’ve probably made less than ten cuts out of the entire series. Very little gets left out.

cyclespeak
Considering the name of your podcast, I feel it would be remiss of me not to ask if you have a favourite breakfast?

Ian
I have been known to enjoy an extravagant breakfast but that can change day to day and seasonally. Gretchen and I made this French toast sandwich which I particularly enjoyed. And sometimes it’s good to start the day with a simple bowl of oatmeal.

cyclespeak
Your barn occasionally features on your social media feed. It must be useful to have so much storage?

Ian
Gretchen and I got married there so we spent a lot of time prior to our wedding cleaning it out and making it look nice. We do harbour a desire to host events in the future but at the moment our chickens live there in the winter and we have a small tractor, tools and whatnot. And living in Vermont, there’s always free stuff on the roadside and it can be hard to say no when you have a big barn to put it in.

cyclespeak
And plenty of room for bikes. What’s the first one you reach for?

Ian
I do have an e-bike that I’ve been riding a lot recently—a Specialized Creo which is very similar to the Diverge. It’s pretty hilly where we live and Gretchen and I will often jump on our e-bikes after work and go on a 15 or 20 mile spin which always brings a smile to my face. With the e-bike, I can just wear my basketball shorts and some tennis shoes and not think about getting all kitted out.

cyclespeak
I do wonder whether that choice will surprise some folk?

Ian
I really think that e-bikes have a lot to offer to a lot of people. My Mum visited a couple of weeks ago and we got to ride together and she was dropping me on the climbs [laughs].

cyclespeak
These post-work rides wouldn’t happen to involve ice cream?

Ian
I do love ice cream – probably too much – and whenever I go with Gretchen, I try to convince her to get a bigger size so I can eat the rest. It can be a little awkward going to the counter twice within 20 minutes to ask for another two ice creams, knowing that I’m going to eat them both [laughs].


cyclespeak
How else do you unwind if you’re not visiting your local ice cream store?

Ian
Since it’s summertime, my most relaxing thing is jumping on my tractor and mowing our fields. It’s very therapeutic—a distinct start and end and aesthetically it just looks so good when you’ve finished. Sitting on the tractor is so peaceful and offers a lot of mental release.

cyclespeak
I think sometimes the simplest things can be the most rewarding so I guess we all need a tractor. And I kind of wanted to finish up our conversation on a high and mention the very end of your Unbound Gravel film for Wahoo when you shared the super exciting news that Gretchen is expecting a baby? As I watched you fighting back the tears, it made me think of the frontiers tag but one that will be totally life-changing.

Ian
The people behind the camera on the Wahoo shoot are my close friends and they hadn’t a clue what I was about to say. And when they asked me about my frontiers – about what was next – it just came out. Part of me was thinking that I’d better run this past Gretchen [smiles].

cyclespeak
Well, I’m glad it was left in.

Ian
Even during the race – and it’s a long race – I was thinking about how having a baby will change our lives—that this might be the last time for a while I race Unbound with the same level of focus and preparation. But if that’s what it takes to try and be the best father I can be – to be present and available – then it will far exceed any desires I might have to be a pro racer and defend my title at Unbound.

Images from training rides, Unbound and the Migration Gravel Race by Vermont Social and Wahoo Fitness

All other images with kind permission of Ian Boswell

Breakfast with Boz

Wahoo Frontiers